The world we experience is nothing but a partial portrayal of reality. Conscious of the fact that, the individual point of view harbours the limitation and the nature of human beliefs, we would like to invite you to reflect on what you see, to adopt an approach guided by the mind: to observe the world through a different pair of eyes, indeed, under another light. An exercise of wisdom, but also one of irony from which, once again, Karman fails to shy away.
Art director and creative for Karman Matteo Ugolini slips away from ordinary design outlines entering along with the company in a unique and distinctive path. He has no muse among masters of the past: he just designs what he truly likes. His aim is to excite and create emotion, his roots are hold to the remembering of the past and nature that is deeply connected to. Very often we can find nature in his creations: it comes closer to human life just like it has always happened in the past. That process helps human race to come closer to that important element we are all gradually departing from: nature.
